The best tools shouldn’t be kept for the biggest businesses.

Mobile apps are the most powerful way to increase your sales, and we built StoreLab so that more Shopify stores can access that power.

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The best tools shouldn’t be kept for the biggest businesses.

Mobile apps aren’t just the future - they’re the right here, right now. And we think they should be available to everyone. Our goal is to help you create an unbreakable bond with your customers through their mobile phone. No coding, no paywalls, no fuss.

It all started in  2020

Our founders, Campbell and Sam, set-up StoreLab to give SMEs the same power as the biggest brands.

Mobile apps convert 3x better than mobile websites, but expensive developer costs, confusing coding, and high maintenance fees made them inaccessible. That’s no longer the case.

It all started in  2020
We’re on a mission

Our mission is to make mobile apps as simple, accessible, and effective as possible.

We think every store that can benefit from an app should be able to get one, and we won’t stop until that happens.

We’re on a mission
Our team

We’re proud to say we’ve recruited some of the best (and friendliest) in the business. From our expert account managers to our dedicated developers, our team are passionate about helping your business succeed.

Our team
It all started in  2020
It all started in  2020

Our founders, Campbell and Sam, set-up StoreLab to give SMEs the same power as the biggest brands.

Mobile apps convert 3x better than mobile websites, but expensive developer costs, confusing coding, and high maintenance fees made them inaccessible. That’s

no longer the case.

We’re on a mission
We’re on a mission

Our mission is to make mobile apps as simple, accessible, and effective as possible.

We think every store that can benefit from an app should be able to get one, and we won’t stop until that happens.

Our team
Our team

We’re proud to say we’ve recruited some of the best (and friendliest) in the business. From our expert account managers to our dedicated developers, our team are passionate about helping your business succeed.

Our core values

01
Mobile apps are essential for growth

We don’t see mobile apps as the only way to grow your Shopify store, but we do see them as a vital step in real businesses growth.

02
Mobile push notifications are the best marketing tool around

Mobile push notifications convert 15x better than email and 9x better than SMS. Plus, they’re completely free to send, so the ROI is endless.

03
The most effective features shouldn’t be hidden behind a paywall

Why would we spend all this time explaining how great mobile apps and push notifications are only to make you pay extra for the features that work?

Our achievements

Growing Business Awards
Growing Business Awards

Customer Experience and Loyalty Award - Finalist 2023

Award-british-business-excellence
British Business Excellence Awards

The JetBlue Business Enabler of the Year - Finalist 2023

Growing Business Awards
Growing Business Awards

Santander Technology Business of the Year - Finalist 2023

Want to join the team?

We're always looking for innovative, passionate, and collaborative talent to help us make mobile commerce more accessible.

See open roles

Our masters of mobile

Founders
Sam Beedell
CTO / Co-Founder
Campbell Paton
CEO / Co-Founder
Account Management
Jeanne Vos
Head of Account Management
Anita Byekwaso
Account Manager
Andrew Ryan
Account Manager
Lea Druzeic
Account Manager
Harrison Acha
Performance Marketing Specialist
Product
Stephen Sweetland
Web Development Director
Joseph Cole-Showers
Junior Web Developer
Deborah Dada
Product Designer
Malik Gohar
Senior Android Developer
James Mitchell
Senior Web Developer
Akram Mohammed
Senior Android Developer
Kamyar Sehati
Senior iOS Developer
Raj Rathod
Web Developer
Christine Ng
Product Manager
Anie Parameswaran
iOS Developer
Kavis Yiu
Senior Backend Developer
George Maria Sethu Pandian
Android Developer
Sadegh Meratnia
Senior iOS Developer
Sales
Raj Parikh
Sales Team Lead
Barty Martelli
Business Development Manager
Dipesh Patel
Business Development Manager
Ezra Sutherland
Business Development Manager
Marlon Ragandap
Business Development Representative
Stephan
Business Development Representative
Rashida
Business Development Representative
Marketing
Charlie Bertram
Head of Marketing
Alex Pollard
Senior Brand Designer
Ellia Ortone
Marketing & Executive Assistant
Operations
Jess Berrisford
Operations Director
Jayshree Malde
Finance Director
Raya Amoakohene
Talent Acquisition Manager
Implementation
Hamza Sattar
Implementation & Support Lead