Halloween shopping is bigger than ever, with consumers expected to spend a record $13.1 billion this year. The best part? You don’t need to sell costumes or decorations to benefit.

For Shopify and ecommerce brands, Halloween is the perfect time to get creative and connect with shoppers. From holiday-inspired products to special offers and a few Halloween-themed updates to your branding, there’s so many opportunities for you to engage customers and see more conversions. 

In this guide, we’ll share six effective strategies to boost your Halloween sales, get your store noticed, and turn October into a big month for Shopify revenue growth.

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1 - Create Halloween-inspired products, collections, giveaways, & bundles

With just a few creative adjustments, almost any store can bring seasonal excitement to its products.

Start by looking through your existing products - could any of them be reimagined with a Halloween feel? For example…

• Jewellery stores might release charms and limited-edition pieces 
• Food and beverage brands might launch pumpkin-spice flavours or DIY kits for making Halloween-themed treats at home
• Lifestyle and accessory retailers could offer decorated baskets for trick-or-treaters, or cozy autumn blankets

Even subtle touches, like Halloween-themed packaging, can make your products feel both festive and special. Bundling is also a simple way to add value - they give customers the seasonal experience they’re looking for, whilst also encouraging higher order values. 

Exclusivity works especially well around seasonal campaigns. Research shows that 46% of Gen Z and 45% of Millennials will purchase special or limited-edition products. So offering Halloween-only designs or special and limited-edition ranges plays into this and can motivate customers to buy.

To build even more buzz, add an interactive element. An October giveaway or social media content - for example, asking customers to share their best holiday makeup look with your products, to win one of those themed bundles - can generate excitement whilst also spotlighting your seasonal range to a wider audience.

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2 - Spice up your Shopify marketing efforts for Halloween

Your Shopify store’s marketing channels are the perfect place to get into the Halloween spirit. On social media, share seasonal content and encourage your customers to get involved. User-generated content (UGC) is gold here: ask shoppers to show how they’re using your products with a Halloween hashtag.

Collaborating with influencers can also help grow your Shopify sales - when customers see real people using your products, it gives your brand extra reach and credibility. 

Running paid ads will put your offerings in front of shoppers who are already interested in your brand and have a seasonal mindset. On Meta, you can retarget shoppers with products you already know they like - for example, if someone has bought a product or shown interest in a collection, promote to them your Autumnal or Halloween edition of those offerings. Personalised Meta ads like this make your promotions more relevant and can drive more clicks and sales without feeling pushy.

Update your emails, push notifications, and SMS messages to highlight your October, Autumnal, and Halloween-themed offerings, and tweak your copy and branding to match the season. Even small changes like to a banner or subject line can make your campaigns feel timely and exciting. 

Timing is key. According to Satista, 39.5% of customers start shopping in the first two weeks of October, while 36% begin in early September. Waiting until the last minute could mean missing out on a big chunk of your audience. Planning your Halloween marketing campaigns early ensures your store is ready to capture shoppers’ attention before or as soon as the season begins.

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3 - Get a mobile app for your Shopify store

Having a mobile app for your Shopify store can make a big impact on your Halloween sales. You can update your branding (we’ll cover this more in point 5), send push notifications, and offer in-app discounts like "download our app for free shipping”, or “get 10% off our Halloween collection”. 

Many Shopify brands, including our clients, use Shopify mobile apps to give shoppers exclusive perks such as early access to sales or extra discounts. The numbers speak for themselves: mobile apps have a 157% higher conversion rate than mobile websites, and 85% of consumers prefer apps over mobile sites. 

Apps also help reduce abandoned carts by guiding shoppers smoothly from basket to checkout without distractions. Speed is another big advantage - pages load almost instantly, so the shopping experience feels fast and effortless. Push notifications give you a direct line to customers, letting you send them friendly cart reminders, or limited-time deals. 

On top of that, Shopify mobile apps can use customer data, like browsing history, preferences, and past purchases, to make personalised recommendations. That means shoppers find what they want faster, while your AOV and overall revenue grow at the same time.

To learn more about the benefits of getting a mobile app for your Shopify store, read our article or feel free to get in touch with our friendly team at StoreLab.

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4 - Run Halloween-specific promotions

The October & Autumn season is the ideal moment to roll out special offers, such as BOGO deals, flash sales, or free or one-day delivery just for the Halloween period. For example, you could run a “15% off all Halloween Jewellery - ends today!” sale to create urgency as well as drive sales. 

Limited-time offers work really well around holidays because they make shoppers feel like they need to act fast. Even simple promotions can make a big difference.

By late September, people are already leaning into the Autumnal feel - pumpkin-spiced candles, warmer clothing, and Halloween-inspired home accessories are already on their minds. That makes the end of September and all through October a great time to run these types of offers.

Make sure your deals don’t go unnoticed - share them across your Shopify marketing channels so customers actually see them. Pairing your promotions with Autumn-inspired visual and seasonal messaging helps your store stay fresh in people’s minds throughout September and October, right up to Halloween.

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5 - Add some spooky branding to your website & Shopify mobile app

One easy approach to updating your website and Shopify mobile app for Halloween is to create a dedicated collection or page using Autumnal or spooky visuals, assets, fonts, and illustrations.  

You can also use Halloween-focused content like blogs, guides, or how-tos to improve SEO and attract people searching for seasonal products. Adding banners, pop-ups, and alerts - like low-stock messages or “selling fast” notifications - can create urgency, while countdown timers for special offers encourage quicker purchase decisions. 

Small touches go a long way. Even subtle seasonal branding, like a Halloween-inspired color palette or themed icons in your app, helps create a cohesive holiday experience that keeps customers engaged.

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6 - Conduct a Halloween performance analysis 

After Halloween wraps up, take some time to look back at how your campaigns and promotions performed. Which products were big hits? Which marketing channels drove the most sales? Understanding what worked (and what didn’t) helps you plan even better seasonal campaigns next year.

Although it’s important and a huge metric when it comes to sales, don’t just focus on overall revenue. Make sure to also track metrics like email open rates, click-throughs, push notification engagement, social media interactions, and app performance. If a particular flash sale or bundle did especially well, note it down so you can replicate that success. 

A Halloween performance review also helps you spot opportunities to improve. Maybe certain products need better placement, your timing could be adjusted, or you could focus more on personalised marketing.

By analysing the data while it’s fresh, you’ll be ready to hit the ground running for next Halloween - or any upcoming seasonal event.

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Looking for more ways to grow your Shopify sales?

We get it - there’s a lot of competition out there. Standing out in ecommerce today can feel like navigating a crowded marketplace with dozens of stores selling the same products. 

But the fact that you’re here, digging into Shopify and ecommerce marketing, shows you’re serious about driving real results - especially during key shopping events like Halloween, Christmas, Boxing Day, Shopify Black Friday Cyber Monday, Valentine’s Day, and more.  Focusing your marketing efforts around these dates is a smart way to capture attention, grow revenue, and make the most of seasonal shopping trends. 

To truly stand out, you need a smart, holistic strategy - and that’s where we come in. At StoreLab, we help Shopify stores like yours unlock their full potential through powerful tools:

• Shopify Mobile App Builder - Having a dedicated mobile app ensures a smooth shopping experience, with 60% of consumers preferring them to mobile sites. Features like push notifications, in-app recommendations, and seamless checkout help boost customer loyalty and increase AOV.
• Meta Ads - Our expert team handles everything you need for successful Meta ads, from strategy to setup and ongoing optimisation, ensuring your brand reaches the right audience and drives high-quality traffic.
• Creative Services - We provide end-to-end creative services across the customer journey, helping brands design and execute assets. We specialise in website design and CRO, brand identity, packaging, and social ad creatives.

If you’re ready to scale to the next level, now’s the time to test new strategies and get expert support. Chat with one of our friendly experts today - your future self (and your bottom line) will thank you.