This Halloween, consumers are expected to spend a record $13.1 billion, showing just how big the holiday has become for ecommerce businesses. 

That means there’s a huge opportunity for Shopify store owners to get creative and have some fun with their marketing. Brands are finding all sorts of ways to stand out - and there’s plenty to learn from them. 

In this blog, we’ll take a look at a variety of brands and their Halloween marketing campaigns, highlighting what makes them work and how you can adapt these ideas for your own brand. 

Whether it’s social media content, email campaigns, or special product launches, these examples are packed with inspiration to help your store capture attention, build engagement, and grow Shopify sales this Halloween, October, and Autumn season. 

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Pandora: Disney Collaboration

Pandora’s Halloween campaign with Disney is a great example of how to make your store’s holiday marketing memorable. It’s perfect inspiration for your Shopify store because it shows the power of collaboration, creativity, and a clear product highlight - all within one Instagram post.

For this collaboration, Pandora created jewellery inspired by popular Disney characters, perfectly tapping into nostalgia and fans’ love. But they didn’t stop there - the pieces have a unique glow-in-the-dark feature, making them feel extra special for Halloween.

Their short-form video showcased the jewellery in action, clearly demonstrating what makes them stand out while keeping the visuals simple but engaging.

For Shopify store owners, the takeaway is simple: highlight what makes your product stand out, lean into partnerships or themes that resonate with your audience, and use your social media channels to bring stories to life. With 71% of consumers saying they enjoy co-branding partnerships, it’s a marketing approach that customers are likely to find exciting.

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Barry M Cosmetics: Halloween Nail Inspo

Barry M Cosmetics used Instagram to get followers into the Halloween spirit by highlighting their Halloween and Autumn-inspired nail polishes. The post paired a product benefit - fast-drying formulas - with the practical idea that customers might need a last-minute outfit or finishing touch for a costume. 

The post also features a model wearing the nail colours, giving followers a clear idea of how the shades look in real life, making it easier to imagine them as part of their own Halloween look. 

Barry M turned their existing nail polish products into a source of Halloween inspiration that followers could easily try themselves. This combination of inspiration, valuable tips, and visual demonstration made the campaign engaging and useful, not just promotional. 

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Urban Outfitters: “Spooky Szn” Email Campaign

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Urban Outfitters’ ‘Spooky Szn” email campaign is a solid example of seasonal marketing done right. By blending Halloween with trending products, they showed it’s not about generic items, but unique, tasteful, and on-brand pieces that fit Urban Outfitters’ style.

The emails encouraged customers to shop now or plan ahead for Halloween, while also offering a 10% discount for signing up, giving shoppers a small incentive to act.

This campaign is a good reminder for online stores that a simple, well-timed approach can be effective: highlight products, tie them into a theme, and add a clear call-to-action or incentive. Urban Outfitters kept it straightforward, making the email marketing campaign easy to engage with and driving results without unnecessary fluff.

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Little’s Coffee: TikTok Product Demo

Little’s Coffee are leaning into a more Autumnal vibe with a campaign centered around their  pumpkin spice instant coffee. Rather than just promoting the product, they created a short, tutorial-style TikTok video showing how to make a latte at home.

82% of consumers report being convinced to purchase a product or service after they watch videos. Little’s Coffee are capitalising on this insight, giving followers value while subtly showcasing the product and its benefits to grow their sales.

Little’s Coffee cleverly turned a trending drink into engaging content, showing people how to make a pumpkin spice latte at home without paying coffee shop prices.

They also highlighted that it’s a limited-edition item, creating a sense of urgency for followers to grab it before it’s gone. By blending autumnal appeal, practical content, and scarcity, Little’s Coffee delivered a campaign that feels helpful and engaging instead of pushy.

It’s a strong reminder for Shopify stores that Shopify marketing campaigns work best when you provide real value - show your product in action, tie it to a mood or season, and give customers a reason to act quickly.

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Independent Culture Club: Limited-Edition Halloween Boxes

Independent Culture Club, known for their mystery clothing and accessories boxes, used email marketing to spotlight what makes their boxes so popular while introducing a limited-edition Halloween box. The email included a GIF for some brand identity and an image of the box, giving subscribers a clear sense of what to expect. 

By taking their existing popular products and creating a Halloween-themed version, they delivered a simple but effective way to engage and retain customers who already love their unique boxes. The campaign balances excitement, humor, and clarity, showing that even small tweaks to a proven product can generate buzz and encourage repeat purchases.

If you’re a Shopify store with a limited product range, remember that limited editions or themed variations of existing products can be a low-effort, high-impact way to drive engagement and reward loyal customers. Independent Culture Club made Halloween feel fun and special while staying true to what their audience already enjoys.

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Killstar: Influencer Marketing & Product Styling

Clothing brand Killstar took to Instagram to show followers how to style their new Halloween jumper as a day-to-day outfit, turning a holiday item into something stylish and wearable. 

They partnered with an influencer whose aesthetic aligns perfectly with the brand, helping the campaign reach more potential customers while staying authentic and relatable. The content focused on practical styling tips, giving the audience real how-to value rather than just promoting a product. 

By combining influencer reach, on-brand visuals, and useful advice, Killstar created a campaign that interests followers while reinforcing their unique style and community. As well as reach, it’s also a great way to grow Shopify sales since 74% of consumers have bought a product because an influencer recommended it. 

This could inspire you to create Halloween marketing campaigns where you show how products can fit into everyday life, collaborate with people your audience already trusts, and give followers content they actually want to save or share.

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 NEXT: Dedicated Halloween Collection

NEXT created a dedicated Halloween collection on their website, making it simple for families to find festive items. The collection includes home decor, clothing, jewellery, and more, all organised into clear sub-collections for easy browsing.

The collection keeps with NEXT’s signature family-friendly vibe while still leaning into the Halloween spirit. By offering a wide range of products that feel cohesive and approachable, they make it easy for customers to get everything they need for the holiday in one place.

A well-put-together, themed collection can appeal to different audience segments all at once. NEXT shows how you can embrace a holiday theme while staying true to your brand’s core aesthetic, making Halloween shopping fun, on-brand, and perfectly aligned with what your customers expect.

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As Above: Seasonal Collection Banner 

As Above, a brand known for their gothic jewellery, updated their homepage with a Halloween-themed banner using the phrase “It’s Spooky Season”, encouraging customers to explore their dedicated collection.

The banner is clean and on-brand, showing that you can update your marketing, website, or Shopify mobile app for a Halloween push without losing your usual style. With 94% of first brand impressions related to website design, the look of your site is going to be crucial for converting for both new and existing customers. 

This Shopify marketing idea is a simple but effective example of how subtle Halloween-themed updates, like a well-designed banner, can drive engagement while keeping the overall brand experience consistent. 

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JD Sports: “Treats, Not Tricks” Email Campaign 

JD Sports ran a Halloween email campaign featuring the simple, but effective copy, “Treats, Not Tricks”, paired with a clean, eye-catching design. This email struck the right balance - clearly Halloween-inspired while still polished, standing out with bold copy and striking orange and black lettering. 

In addition to offering 10% of purchases, the campaign focuses on rewarding customers by including a competition to win a free pair or trainers with every order, adding an interactive element that can acquire a huge 34% of new customers. 

If you scroll down, the email also promotes specific products, but what really stands out here is the unique design and marketing idea behind it.

Holiday marketing for your Shopify store doesn’t need to be complicated to work. By combining clear, themed messaging, strong visuals, and extra incentives like discounts or competitions, JD Sports created a campaign that’s memorable, shareable, and successful.

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Slickboys: Signature Autumn Scent 

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Slickboys launched a signature scent designed specifically for the season. On their website, they created a blog sharing the thought process behind the release, giving customers insight into the inspiration and brand story behind the product.

62% of consumers are more likely to buy a product labeled “limited edition,” so Slickboys are using this tactic to create FOMO by releasing their autumnal, signature scent just in time for Halloween.

The packaging and design stay true to the brand’s clean aesthetic, with subtle nods to Autumn and Halloween.

Slickboys built on what already works - products their customers already love - and gave it a subtle, seasonal twist. It’s a smart Shopify marketing idea that shows you can still introduce new products while focusing on quality over quantity, keeping your range fresh and relevant without overcomplicating things.

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Looking for more ways to grow your Shopify sales? 

We get it - there’s a lot of competition out there. Standing out in ecommerce today is like navigating a crowded marketplace with dozens of stores selling the same products. 

But the fact that you’re here digging into Shopify and ecommerce marketing, shows you’re serious about driving real results - especially during key shopping events like Halloween, Christmas, Boxing Day, Shopify Black Friday Cyber Monday, Valentine’s Day, and more.  

Focusing your marketing efforts around these dates is a smart way to capture attention, grow revenue, and make the most of shopping trends. 

To truly stand out, you need a smart, holistic strategy - and that’s where we come in. At StoreLab, we help Shopify stores like yours unlock their full potential through powerful tools:

• Shopify Mobile App Builder - Having a dedicated mobile app ensures a smooth shopping experience, with 60% of consumers preferring them to mobile sites. Features like push notifications, in-app recommendations, and seamless checkout help boost customer loyalty and increase AOV.
• Meta Ads - Our expert team handles everything you need for successful Meta ads, from strategy to setup and ongoing optimisation, ensuring your brand reaches the right audience and drives high-quality traffic.
• Creative Services - We provide end-to-end creative services across the customer journey, helping brands design and execute assets. We specialise in website design and CRO, brand identity, packaging, and social ad creatives.

If you’re ready to scale to the next level, now’s the time to test new strategies and get expert support. Chat with one of our friendly experts today - your future self (and your bottom line) will thank you.