Marketing Your Mobile App Isn't As Difficult As You Might Think

Launching an e-commerce app is a huge accomplishment and puts you one step closer to becoming a successful entrepreneur. But you may think that marketing your mobile app is a daunting task. It doesn’t have to be! With a bit of creativity and effort, you can get the word out there and attract users to your app.

In this blog post, you will discover how to market an e-commerce app launch, with tips for creating buzz around it. 

Reach out to your existing customers

We make our app building process simple, but while you fine-tune the specifics and ensure everything’s perfect before launch, start folding news of the app launch into your existing marketing channels. 

Your customers already know your brand and will most likely be the first ones to hit the download button. Use newsletters, e-mails, SMS or social to let users know the app is coming and about any app-exclusive products or discounts that they can expect. 

Use social media to your advantage

E-commerce and social media are an unbreakable pair - use your online presence to generate curiosity about the app. A countdown to the launch date is intriguing, and short videos are a fun way of showcasing the app’s features. Do not forget to add a call to action - invite your followers to click on the link and download the app. 

Collaborate with influencers

Influencers can help you reach a whole new audience. Find influencers who are relevant to your niche and reach out to them about featuring your app on their blog or social media channels. 

Add banners and pop-ups to your website

One of the best and easiest ways to inform users about your app is to add a mobile banner and provide a link directly to respective app stores. Pop-ups also work for this, but they’re seen as more aggressive. Again, be sure to use an incentive like an exclusive product or a discount code.

Create a landing page

A landing page is a great way to capture leads and get people excited about your app launch.Include information about your app and an opt-in form. That way, people can sign up to receive a notification when your app launches.

Offer exclusive discounts

We’ve mentioned it two times already, so you know it’s important. Offer your users something on your app they can’t get anywhere else. FOMO marketing is here to stay; it has been well proven as an excellent method of inciting action. On your mobile app, these principles apply. 

If you send an e-mail to your database and a social post letting users know that you are dropping an exclusive product to the app, the resulting buzz should dramatically increase your downloads. Make sure to run campaigns like this regularly so that users know the value of staying an app subscriber.

Growing your e-commerce store from launch to steady growth and profitability comes with a lot of effort. The good news is that creating a mobile app for your business can be smooth and easy with StoreLab. 

Contact us to book a demo and learn more about the next step of your business growth. 

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