Father’s Day is one of those busy shopping events in the year when consumers are actively looking to spend - especially on fashion, accessories, and health & beauty gifts that feel personal, a little sentimental, and just the right amount of premium.

With customers on the lookout for meaningful gifts, as well as a quick and efficient shopping experience, your Shopify store has a valuable opportunity to stand out and drive some serious conversions. 

But if you really want to see more Shopify revenue growth, it’s not enough to just run a basic promotion - you need a smart strategy, personal touch, and the right tools to enhance the entire customer journey.

Here’s 5 tried-and-true ways to grow your sales across Shopify Father’s Day 2025, and turn casual browsers into loyal customers.

1. Offer specific Shopify Father’s Day promotions

Father’s Day is the perfect opportunity to run targeted promotions that grab attention without undermining the value of your brand. Shoppers are already hunting for the perfect gifts - so make it easier (and more enticing) for them to buy from you.

For example, you could offer free delivery on all Father’s Day gifts, or even a limited-time code like “DAD15” for 15% off to sweeten the deal.

Flash sales also work well during the lead-up to Father’s Day, such as a 24-hour deal to create urgency and drive traffic to your store.

And since 66% of shoppers say they prefer BOGO deals over other promos, these are also definitely worth considering. Buy One, Get One offers are perfect for customers looking to buy multiple or complementary gifts.

The key is to position these offers as thoughtful perks, not discounts that devalue the occasion. Use language that reflects celebration, not like a clearance sale -  “Treat Dad + Save on Shipping” sounds way better than “Huge Discount.”

For example, Diddly Squat Farm runs an exclusive Father’s Day deal on their product bundles; here, offering 23% off. It’s just the right amount to catch a shopper’s eye without making the products feel cheapened.

There’s many tools on the Shopify App Store, such as Discount & Rockit, that allow you to smoothly set up automatic discounts - so what not make use of them to level up your Father’s Day campaign?

Pair these promotions with email reminders, Shopify mobile app push notifications, and paid & organic social posts to build awareness and drive conversions.

2. Father’s Day UGC & social proof

Nothing sells better than genuine emotion - and Father’s Day is rich with it. User-generated content (UGC) and social proof feeds right into that emotion by showcasing real people celebrating the dads and father figures in their lives, all with your products in the mix.

And with 79% of people saying UGC greatly influences their buying decisions, it’s kind of a no-brainer, right?

Get your customers involved by encouraging them to share photos or videos of their Father’s Day gifts in action - like a dad unwrapping his present with smiling family all around him.

A little incentive, like a discount code or entry into a giveaway, can really boost participation. 

And don’t forget to create a branded hashtag so you can easily track the content and keep your campaign looking polished and cohesive.

This kind of content builds instant trust and helps your brand feel more reliable. Shoppers are way more likely to purchase when they see real people loving your product, especially during those warm, heartfelt moments.

UGC humanises your brand and provides social proof that says, “This made someone’s Father’s Day special - it can do the same for you.”

You can repurpose this content across your website, Shopify mobile app and other marketing channels to deepen emotional impact.

In fact, a recent study found that including UGC on ecommerce product pages can increase conversions by 161%, and 56% of consumers are more likely to buy a product after seeing it in relatable UGC.

Seeing real moments from real customers helps buyers envision their own experience, and that connection is a proven sales driver.

3. Create Father’s Day gift guides

Make shopping effortless by curating Shopify Father’s Day gift guides that both inspire AND convert. A lot of people are short on time or just unsure about what to buy - your guide could be the helpful shortcut they need to find the perfect present. 

Organise products by interest or persona: The Stylish Dad, The Grooming Guru, The Tech-Savvy Father, or The Outdoorsman. This helps customers quickly find gifts that match their dad’s personality. Some ideas on what to highlight in your gift guides include bestsellers, customer favourites, and limited-edition items to add urgency and trust.

Gift guides are also the perfect place to showcase bundles, upsells, and cross-sells. For example, pair a leather wallet with a matching belt, or suggest a grooming kit with a high-end moisturiser as an upgrade. Not only does this increase your average order value (AOV), but has also been shown to drive up to 42% more revenue.

Jewellery and watch brand Beaverbrooks have nailed it with their Father’s Day gift guide. They’ve put together a list of thoughtful gift ideas, explained why each one’s a great pick, and even suggested who they’d be perfect for. Plus, they’ve linked straight to their products and collections, so it’s super helpful for shoppers and a smart way to spotlight their own range at the same time.

Shopify makes it simple to build and put together dedicated gift guide pages and collections; optimise these with clear categories, eye-catching visuals, and easy-to-use filters.Then get the word out - share your guide through email, social, and pop a banner on your homepage so it doesn’t get missed.

With a thoughtful gift guide, you’re selling products and also helping customers find & give better gifts. That kind of value goes a long way, building loyalty and encouraging repeat purchases long after Shopify Father’s Day ends.

4. Personalised & targeted Father’s Day advertising 

Generic campaigns won’t cut through the noise - personalisation is key to capturing attention and driving sales, especially around emotionally driven events like Father’s Day.

Start by diving into Shopify’s customer data to segment your audience into groups based on what they’ve bought before, what they’ve been browsing, and who they are. For example, if someone’s previously bought skincare, target them with ads showcasing your new Shopify Father’s Day grooming bundles.

Run targeted Meta ads on Facebook and Instagram that really speak to each different customer group. Use copy like “A gift he’ll actually love” and show product images that match their preferences. Ads like these feel way more relevant and usually convert better.

For example, take a look at this great paid ad from one of our renowned clients using our Shopify Growth Service at StoreLab,  Kids2. It’s designed to reach the right customers, tailored perfectly for Father’s Day, and really builds connection with its visuals and messaging.

Personalised emails can also work wonders. Within these campaigns, you can use the customer’s name, suggest products they’ll actually love, and throw in some time-sensitive offers to create a little urgency. Tools like Shopify Email or Klaviyo make it super easy to automate these flows and keep things running smoothly.

Just make sure they’re timely and actually useful as no one wants to be spammed. We’ve created a guide that can help you to craft the perfect push notification - find it here.

When you personalise your advertising, it shows customers you understand them. And when it comes to gifting, that personal touch makes all the difference. In fact, 91% of consumers are more likely to shop with brands who recognise, remember, and provide personalised relevant offers and recommendations. 

5. Get a mobile app for your Shopify store

With 79% of Shopify traffic coming from mobile, investing in a dedicated mobile app for your Shopify store is one of the smartest ways to boost sales this Father’s Day.

Why? Because shoppers are browsing on the go - comparing gift options, hunting deals, and looking for convenience. A mobile app keeps your store at their fingertips, offering a seamless, distraction-free experience that encourages quicker purchases.

Unlike a mobile-optimised website, a Shopify mobile app is faster, smoother, and more interactive. Customers can easily browse curated collections, filter gifts by interest or price, and check out in just a few taps - ideal for busy, last-minute shoppers.

Even better, mobile apps convert 157% higher than mobile websites. That’s a huge edge if you're looking to see more Shopify revenue growth and reduce abandoned carts during the Father’s Day rush.

You can also send push notifications to alert customers about flash sales, exclusive Shopify Father’s Day bundles, or low-stock gift picks, creating urgency and bringing them back to your store at just the right time.

With features like personalised product recommendations, fast checkout, and smooth navigation, your app doesn’t just increase Father’s Day sales, it sets the stage for long-term customer loyalty well beyond the holiday.

Does this sound beneficial for your business? Get in touch with StoreLab today to see how our no-code Shopify mobile app builder can help you grow your sales.

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Final thoughts 

We hope this guide has given you plenty of helpful ideas to make the most of the season and boost your revenue with your Shopify Father’s Day campaigns and promotions.

If you’re looking for more inspiration, discover our ultimate guide, Father’s Day: A Complete Marketing Guide for Shopify Stores.

Here at StoreLab, we’re committed to helping Shopify SMEs in fashion, jewellery & accessories, and health & beauty grow sustainably and see more success.

Want to learn more about how our Shopify Mobile App and Meta Ads plans can support your brand? Book a call with one of our friendly team members - we’d love to hear all about your business and chat through how we can help you reach your goals.