If you don’t know what TED Talks are, then you’ve clearly never found yourself in a YouTube wormhole at 3am watching videos with titles like ‘What Camels Can Teach You About Fashion Design’ or ‘How 100 KitKats Saved My Life’.

TED conduct Talks on everything and anything to do with, well, everything and anything.

Want to learn more about procrastination? Hear how gut health is the key to life? Or delve into the creative formula behind New Yorker cartoons? They’ve got videos for that.

But most importantly to you, TED have a vast and varied library of business talks perfect for Shopify store owners to help improve your business’ sales.

Learn how to build your brand, drive more sales, and operate more efficiently from experts who have been there, done it, and sold the t-shirts.

We’ve compiled our favourite 5 into a list below.

Fun Fact: TED stands for Technology, Entertainment, Design. You learn something new everyday.

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5 TED Talks to Boost Your Shopify Sales

1. Success, Failure and the Drive to Keep Creating by Elizabeth Gilbert

The world-renowned author of Eat, Pray, Love, Elizabeth Gilbert had a hard time establishing herself as an author.

In her TED Talk, Elizabeth expands on her successes and failures whilst trying to achieve her dream, and why success is often more confusing than anything else. The key, she says, is to focus on your passion and not your goal, and the route forward will become clear.

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2. The Single Biggest Reason Why Start-Ups Succeed by Bill Gross

Bill Gross has vast experience with start-ups, founding, managing, and advising - and not all start-ups succeed.

So, Bill became engrossed (get it?) in determining what separated a successful start-up from a failure. What steps were different? What personnel were involved? What drive differed between them?

The answer? Gross ranked each of the start-ups he worked with on 5 factors, but one stood out more than the rest.

But you’ll have to watch and see what that is.

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3. 5 Ways to Kill Your Dreams by Bel Pesce

Brazilian entrepreneur Bel Pesce breaks down five ways to completely stop your business plans from coming true - a lot of which are well-held beliefs for many business owners.

The key to success often isn’t in the things we do, it’s the things we think, and the more we can bust through any mental blockers, the more likely we are to achieve our goals.

Packed full of knowledge-nuggets and mind-boosters, Bel Pesce’s TED Talk is a must for any Shopify store owner looking to succeed.

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4. The Happy Secret to Better Work by Shawn Achor

Something we’re all guilty of is forgetting why we started our passion in the first place. Running a Shopify store can be stressful, draining, and mentally all-consuming, but it doesn’t have to be that way.

In his TED Talk, Shawn Achor shows how increased positivity causes increased productivity, and the secret to a successful business is a happy entrepreneur.

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5. 3 Rules to Help You Build a Successful Business by Julissa Prado

Julisa Prado founded ‘Rizos Curls’ - one of the first Latina-owned hair care brands designed to aid and celebrate natural hair.

Inspired by the Latino and immigrant communities that fulfilled her youth, she shares 3 guiding principles that helped her break the norm and succeed with her passion (as well as some very interesting marketing ideas)

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P.S. If you really want to take your Shopify store to the next level, have you thought about using a Shopify mobile app builder? Mobils apps convert 3x better than mobile websites and deliver a 10% greater average order value. Something to think about 👀

Learn more about StoreLab, the best Shopify mobile app builder, here, or read our article Should I Get a Mobile App for My Shopify Store?

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FAQ

How do I increase sales on my Shopify store?

The best way to increase your Shopify sales is to improve your customer experience. The better experience your customers are having, the more likely they are to look around your store and purchase your products.

79% of traffic to Shopify stores comes from a mobile device, so whilst many Shopify merchants tend to look at desktop, mobile should be the focus.

When you take into account that mobile apps convert 3x better than mobile websites whilst delivering a 10% higher average order value, the solution becomes clear.

Shopify mobile app builders offer an easy way to create a mobile app for your Shopify store, increasing your sales, improving customer retention, and driving a higher average order value.

The best Shopify mobile app builders will be no-code solutions, meaning you don't need to hire an expensive development team or learn a bunch of confusing code to build your app. Simply click, type, and drag your way around to design a high-converting Shopify mobile app for your store.

Hear more about why Shopify mobile apps are so much better than mobile websites for increasing sales.

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Why is my Shopify store getting no sales?

The first area to think about is your product range.

Do you offer one type of product? Are your prices competitive? Do you have high-quality product photos?

The second area to look at is your design.

Is it user-friendly? Does it follow a similar pattern to successful stores in your industry? Is it well-branded?

Lastly, look at your marketing efforts.

Are you effectively using organic social? Are you running performance ads? Can you utilise social proof and reviews?

If you want to learn more about how to drive more Shopify sales, click here.

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Why do so many Shopify stores fail?

The most obvious reason why Shopify stores fail is due to a lack of customers - but what causes the lack of customers?

One of the most common reasons for a lack of Shopify customers is too much product diversification.

We frequently see stores selling all manors of products from t-shirts to electronics to candles and everything in between. In fact, what you should be doing is picking a niche, finding a way to stand out, and then dedicating yourself to building a loyal, engaged customer base.