Hello and welcome back to the StoreLab newsletter!

You may have noticed things looking a little different around here 👀 That’s because StoreLab has entered a new chapter, evolving into a fully-fledged Shopify Growth Service.

There’s plenty to catch you up on, so this month we’ll take you through what’s been happening, why we’ve made some changes, and what it means for you, before diving into our latest product updates.

So, What’s New at StoreLab? 

As ecommerce has moved forward, so have the challenges facing the brands we work with. Paid media may bring more people to your store, but your onsite experience determines whether visitors convert, and the experience you deliver afterwards plays a key role in turning customers into repeat buyers. 

That’s why we’ve evolved our services and offerings. StoreLab is now a more connected growth service, bringing together our performance marketing, owned channels, ecommerce strategy, and creative expertise to fully support our clients.

At the centre of this is our CAR Framework, which shapes every service we now offer: 

These metrics help us identify the areas where we can make the biggest impact on growth, while ensuring every stage of your customer journey works towards the same goals. Alongside CAR, we also use Contribution Margin to measure whether your growth is actually commercially sustainable. 

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What Do We Offer?

Performance Marketing: Through Meta, Google, and TikTok Ads, we help you reach new audiences and turn demand into sales.

Owned Marketing: Our mobile app and email marketing services help you build stronger customer relationships, drive repeat purchases, and reduce reliance on paid acquisition.

Ecommerce Strategy: Through CRO, upsells & bundle logic, and AOV & UPT optimization, we help streamline the buying journey and maximize the value of your traffic by encouraging customers to spend more per order.

Design & Creative Services: From branding and website design, to ad creative and UGC, we create stronger experiences that capture attention, communicate value, and give customers confidence to buy.

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What Does This Mean For You?

Nothing changes about the services you already receive! Our evolution simply gives us more ways to support you, connect the different stages of your growth system, and identify the biggest revenue opportunities for your brand. 

If you have any questions or would like to find out more, your Account Manager will be happy to talk you through everything. 

In the next few newsletters, we’ll also be taking a closer look at each of our services, exploring how they work together and how you can get the most out of them. So keep an eye out for our upcoming releases!

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So, What’s New In Our App?

Product Cards

What did we change and what’s the value?

Product cards are now fully yours to design! Choose how product images look and behave, and position badges, custom labels, and quick actions like Wishlist and Add to Cart in any corner of the image. Then, decide which details sit below the image, from title and price to variants and stock level, and arrange them in the order and style you want.

What problem did this solve?

Every catalogue is different, and each product card should be tailored to highlight the information your customers care about most. By making the details that matter easy to find, you can help customers discover the right products faster, make more confident purchasing decisions, and create urgency where it counts.

Where can I find it?

You can edit and customize product cards in the Theme Settings tab of your app builder.

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Behind The Scenes 

As well as introducing this new feature, we’ve also been strengthening the platform and foundations behind your app to keep things running smoothly and reliably for your customers:

• Stronger privacy protections: Your app now automatically handles and processes customer data and deletion requests from Shopify, keeping you aligned with the latest privacy standards. 
• More dependable order data: We’ve made reliability improvements to the services that process orders, refunds, and sales data, so your reporting stays accurate.
• Smoother push notifications: We’ve prioritized making some improvements to order notifications and push delivery for a more consistent and engaging experience.
• Better review integration: Enhancements to our reviews integration so product ratings appear clearly and seamlessly in-app.
• Improved monitoring: A focus on having better visibility across the StoreLab platform, so we can spot and fix any potential issues early to keep your app up and running.

What’s Next?

Maintenance Month

We know how important the Black Friday & Cyber Monday weekend is to your business, so we want to make sure your app is ready for your biggest sales period of the year.

Next month, we’re focusing on maintenance to make sure nothing gets in the way of you maximizing your revenue, so you can have the smoothest Black Friday possible. We’re building automated end-to-end tests across every key customer journey, from browsing and search to checkout and order tracking, so new updates can never quietly break what already works. 

To protect your peak sales period, we’ll also be pausing feature releases from Friday 13th November 2026 to Tuesday 8th December 2026. During this time, only critical fixes will take place, giving you confidence that the app your customers use on Black Friday has been thoroughly tested. 

If you’d like more information, please reach out to your Account Manager, who’ll be happy to provide the details you need or connect you with the right team member.