Across Shopify Black Friday Cyber Monday 2024 alone, 76 million consumers worldwide bought from Shopify-powered brands, and more than 67,000 merchants had their highest-selling day ever on the platform. 

So, the competition for customer attention is fierce, but the opportunity is huge. Don’t leave it too late to prep your store for BFCM. Brands that plan early can enjoy more than just a surge in sales over the weekend - they also set themselves up to keep that momentum going long after.

To help you get ahead, we’ve pulled together three top tips to prepare your Shopify store for BFCM 2025. These strategies will help you stand out in a crowded market, grow your sales, and turn first-time shoppers into loyal customers. 

1 - Prep your website and marketing materials well in advance

If you wait until the week before Shopify Black Friday Cyber Monday to get your store ready or start promoting your offerings, you’re already behind. 

The most successful store owners start their marketing campaigns at least 6-8 weeks ahead, making sure every customer touchpoint feels consistent - so whether someone lands on your homepage, clicks an email, or sees a post on Instagram, it all ties together. 

Start preparing your website by swapping out your usual hero images for BFCM-specific visuals that make your discounts and countdown impossible to miss. Give your best-selling products their own landing pages, and load them up with trust signals such as real customer reviews, “selling fast” stock alerts, and secure checkout badges. 

It’s also important to run speed tests on your website before the busy sales period, aiming to get load times under three seconds; on a high-traffic weekend, slow sites are conversion killers. 

Freshen up your product photography with multiple angles, and, if you can, a short lifestyle video to help shoppers picture the product in their own lives. And if you haven’t already, set up a one-click checkout option like Shop Pay - because the fewer steps between ‘want’ and ‘bought’ the better.

This is especially true during a shopping event like BFCM where customers are making fast, impulse purchases. They’ll also be shopping around multiple sites for the best deals, so you’ll want to make sure you’re presenting the best offers as well as the best shopping experience. 

Once your site’s in great shape, bring the same creative treatment to your organic social media and email. Repurpose website visuals into platform-specific formats - such as Instagram posts and stories, TikTok carousels, Pinterest pins, and more - while keeping your fonts, colours, and messaging consistent. 

In your Shopify email marketing campaigns, don’t just rely on a single “SALE NOW” send. Instead, plan a sequence: tease the sale, give an early-bird window, launch the main event, and finish with a last-call reminder. Keep the design consistent with your other marketing channels so customers instantly recognise your brand and offerings. 

Shopify mobile app push notifications should be in the mix too - time them so they land right alongside your email and social campaigns drop. We’ll get into this important marketing tool more later in the article!

By the time the BFCM 2025 weekend arrives, your audience should already know the deals, trust your offer, and feel the clock ticking for the best deals. 

2 - Get a mobile app for your Shopify store

73% of Shopify Black Friday Cyber Monday shoppers are on mobile. That means if you’re only focusing on your website’s desktop experience, you’re missing out on nearly ¾ of your potential customers. 

If you really want to grow your Shopify sales during BFCM, you need to create a frictionless mobile shopping journey - and the most effective way to do that is by getting a mobile app for your Shopify store. 

Many Shopify businesses, our clients included, have already been using apps to their advantage over the Black Friday weekend. They’re offering free shipping, an extra 10% off, or even early access to their sale, all exclusively for app users. 

And the stats back it up. Mobile apps have an 85% higher add-to-cart rate compared to mobile websites, and 74% of customers use them with the intent to purchase. That means more orders, and often, bigger AOV. They also outperform websites at reducing abandoned carts, designed to guide customers from basket to purchase without the delays or distractions that cause drop-offs. 

Speed is another benefit of Shopify mobile apps. While mobile websites can sometimes be sluggish, apps load pages instantly, which not only improves conversion rates but also makes the entire experience feel smoother and more enjoyable for your customers. 

Then there’s push notifications - a marketing channel you can only access through an app. They let you instantly connect with shoppers about sales, flash deals, cart reminders, or exclusive discounts during BFCM. 

These messages can include direct links to products or collections, or even discount codes like “Use code EXTRA10 for an extra 10% off your Black Friday shop”. 

Because they’re time-sensitive, push notifications create urgency that drives quick buying decisions. And when they’re personalised based on customer behaviour, they’re even more effective - 66% of shoppers expect a tailored experience during Black Friday. 

On top of that, Shopify mobile apps can use browsing history, preferences, and past purchases to surface the most relevant product recommendations, making it easier for shoppers to find out what they want, and faster for you to close the sale.

By getting a mobile app for your Shopify store, you’re creating a better shopping experience, as well as giving customers a real reason to choose you over competitors this Shopify Black Friday Cyber Monday. Learn more. 

3 - Run Shopify Black Friday Cyber Monday Meta ad campaigns

If you’re not running Meta ads (Facebook and Instagram) for BFCM, you’re leaving money on the table. These platforms are still some of the most powerful ways to get your offers in front of the right people - both before and during the big weekend. 

Don’t wait until Black Friday kicks off. Start early with teaser campaigns to warm up audiences, build awareness around your sale dates, and get shoppers excited for what’s coming. That way, when the big day arrives, they’ve already seen your brand, trust your offer, and are ready to buy. 

Retargeting is where Meta ads really shine during Shopify Black Friday Cyber Monday. If a shopper has looked at  a product in the past, show them an ad featuring that exact same product - but now make it part of your sale, with the discount front and centre. This works because you’re targeting people who’ve already shown interest in your offerings and give them the nudge they need to complete their purchase. 

High-quality visuals can make all the difference here. Businesses that invest in strong visual content marketing have a 63% higher chance of seeing a positive ROI, and great visuals can boost conversion rates by an average of 86%.

Showcase your products with crisp, professional images, and mix in UGC to add authenticity and social proof. People trust other customers more than they trust a brand - so seeing real people using and loving your products in Meta ad campaigns can persuade them to buy.

Personalisation also pays off. Use customer data to tailor your ads based on browsing history, past purchases, or location. And with so many brands fighting for attention during Black Friday, your USPs are your secret weapon. Use ad copy and visuals to highlight what makes your brand different - whether that’s “100% Organic Cotton”,  “Sustainably Made”, or “Lifetime Warranty”. This isn’t the time to blend in; it’s the time to show customers why your brand is the one worth choosing.

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Looking to grow your Shopify sales across BFCM 2025?

Shopify Black Friday Cyber Monday is one of the biggest sales opportunities of the year - but only if your store is ready to compete. 

At StoreLab, our Shopify Growth Service is built to help businesses like yours thrive through high-performing Shopify mobile apps, targeted Meta ads, expert business coaching, creative packages, and more. We focus on sustainable growth - helping you increase revenue, boost customer loyalty, and lift your AOV well beyond the BFCM weekend.

The sooner you start, the better your results will be. Last year, we were fully booked ahead of Black Friday, as we expect the same this year - so if you want to make the most of the season, now’s the time to secure your spot. 

Learn more about why partnering with us can give you a competitive edge by getting in touch with one of our friendly team members. We’ll be happy to walk you through the next steps, map out your strategy, and put everything in place to make this your most successful BFCM yet.