Why Push Notifications are Every Marketer's Dream

If you’re an e-commerce store owner, then you know that every little edge you can get over the competition is crucial. In a world where customers can buy anything they want with just a few clicks, it’s essential to do everything possible to standout. So what’s one of the best ways to do that? Use push notifications! 

Push notifications are messages that show up on your customer’s phone, even when they aren’t using the app. They’re a great way to keep in touch with your customers and let them know about new products, sales, and more.

This blog post will explain why push notifications must be an essential part of your marketing strategy. So read on – you might be surprised by just how effective push notifications can be! If you’re not using push notifications, you’re definitely missing out on a huge opportunity to connect with your customers and boost your sales.

Less competition, entirely on your terms‍

In the constant bidding war for consumers’ attention, performance marketing demands you over-spend with Google and Meta to appear in front of customers. With PushNotifications, you don’t fight for the top spot in a consumer feed; you just appear in their notifications. You’re also at the mercy of changes to the algorithm or global differences in access to your message. Countries have considered banning TikTok, whereas Meta and Google have increased the cost per impression. Changes like these will come, and you need confidence in the consistency of your campaigns. Push Notifications ensure that you’re not beholden to any third party.

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Massive increases in customer retention 

When a user receives an onboarding push notification within seven days of installing your app, it increases retention by 71% over the first 60 days. Push Notifications allow you to remind an already engaged audience why your brand is great and increase their lifetime value. That’s not even mentioning the gains from abandoned cart messages or personalised offers!

The costs don’t scale with your audience growth 

Why use Google, Meta & emails when you can have an unlimited audience for less than the cost of one campaign?

Push notifications are a great tool to reach your target market without breaking the budget. You’ll be able to scale any campaigns to as large an audience as you like, with no extra expense involved in reaching more people!

They allow for segmentation and personalisation

Push notifications give you the ability to segment your audience and send highly personalised messages. This can be a great way to increase customer engagement and conversions.

When used correctly, push notifications can be an extremely effective marketing tool for e-commerce businesses. By segmenting your audience and sending highly personalised messages, you can increase customer engagement and conversions.

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Push notifications can also be used to re-engage customers who have abandoned their shopping carts or who have not made a purchase in a while. By sending them a

personalised message, you can remind them of your products and encourage them to come back and complete their purchase.

They’re easy to act on.

Push notifications usually include a call to action, such as “Check out our new arrivals” or “Get 10% off your next purchase.” This makes theme easy for users to act on, bringing them back to the app and converting more sales. 

Push notifications are a great way to keep your e-commerce app top of mind for customers. They provide a quick and easy way to stay up-to-date on the latest sales, products, and deals without having to open the app. Plus, they can be personalised to include items that you know the customer is interested in. If you’re looking for ways to increase engagement and conversions for your e-commerce app, push notifications may be the answer. Reach out to the StoreLab team today to learn more about how push notifications can benefit your business.